Vision
Bidaya envisions a future where entrepreneurship drives sustainable social and environmental impact. As Morocco’s leading Social Green Tech incubator, Bidaya empowers innovators to create solutions that address pressing global challenges while fostering local development. By cultivating a community of bold, purpose-driven entrepreneurs, Bidaya aims to build a thriving ecosystem that champions sustainability, inclusivity, and innovation, reinforcing its role as a catalyst for positive change in Morocco and beyond.
The rebranding addresses the limitations of the previous logo, which lacked visibility and adaptability. Bidaya now embraces a bold, impactful identity that reflects its mission of social and environmental innovation, reinforcing its leadership and commitment to a sustainable future.
Human-centered innovation blends empathy with sustainability, empowering entrepreneurs to create meaningful solutions for lasting social and environmental impact.
BRAND STRATEGY
COMMUNICATION STRATEGY
At the heart of Bidaya’s transformation lies a vision to redefine how the brand connects with its audience and reflects its mission. The brand strategy focuses on aligning Bidaya’s identity with its core values of social innovation, sustainability, and empathy-driven entrepreneurship. By embracing a bold, cohesive identity, the strategy aims to reinforce Bidaya’s leadership in Morocco’s Social Green Tech ecosystem while resonating with its diverse community of entrepreneurs and partners.
The communication strategy complements this vision by crafting authentic, impactful narratives that amplify Bidaya’s mission and achievements. Through clear, consistent messaging across all platforms, it seeks to inspire engagement, foster trust, and highlight the real-world impact of its supported startups. Together, these strategies ensure that Bidaya not only stands out but remains a meaningful force for positive change.
"Working with Nayla™ on our inclusive and diverse photography project has been a joy. They truly understood our vision and created a space where every individual felt celebrated and represented. Their – commitment to capturing authentic moments and embracing diverse stories was remarkable. The team's professionalism and ability to make us feel comfortable allowed us to express our true selves during the sessions. "
– Rim
Director
MOODBOARDS & INSPIRATIONS
A carefully curated collection of visuals and concepts that served as inspiration for Bidaya’s rebranding. These moodboards capture the essence of its mission, blending innovation, sustainability, and human-centered values to guide the creative direction of the new identity.
UNLEASHING CREATIVITY, THE INSPIRATION BEHIND OUR PROJECT
With every line of code and pixel perfected, our web design project breathes life into the virtual realm. We strive for pixel-perfection, crafting responsive designs that adapt flawlessly across devices and screen sizes.