The inspiration behind IMPACT Lab™ branding project.
Inspiring innovation, the digital touch shaped by the African continent reflects unity and technology. This design captures the essence of connectivity, growth, and IMPACT Lab’s mission to empower startups and drive change across Africa.
IMPACT Lab™ ACCELERATES INNOVATION IN AFRICA, EMPOWERING STARTUPS TO DRIVE GROWTH AND CREATE IMPACT.
INTRODUCTION
BRAND STRATEGY
COMMUNICATION STRATEGY
IMPACT Lab accelerates innovation in Africa by empowering startups and collaborating with corporations and public institutions. They offer tailored services such as capacity-building workshops, internal innovation acceleration, and open innovation programs, connecting organizations with top African startups to address business challenges and drive growth.
The brand and communication strategy are seamlessly aligned to reflect its mission of driving innovation and empowering growth across Africa. Rooted in the digital touch and African identity, the branding symbolizes connectivity and transformation, while the communication strategy amplifies this vision through compelling storytelling and strategic partnerships. By engaging startups, corporations, and institutions, IMPACT Lab builds a narrative of collaboration and impact, using innovative design and targeted messaging to foster a community dedicated to sustainable development and progress.
Each IMPACT Lab program features a unique visual identity, designed to reflect its purpose and audience while staying aligned with the brand's core values and aesthetics.
Boost'in Africa supports Moroccan startups by accelerating growth and fostering innovation. Its logo features a thunderbolt shaped like the African continent, symbolizing energy, ambition, and regional impact.
Typegraphie
and colors
Whether you seek inspiration, a burst of energy, or a moment of tranquility, our carefully curated collection of images will ignite your imagination and spark your creative potential. Immerse yourself in the vivid hues of joy, the captivating depths of introspection, and the empowering energy of determination.
" Through our experience supporting corporates and public institutions in their innovation dynamics across Africa, we have developed a proven set of methodologies and tools, as well as a fine understanding of key success factors, that are invaluable to our partners "
– Salma KABBAJ
Co-founder of IMPACT Lab