Context
NovaSpeck Solutions is a strategy-led consulting firm working with growing organizations. As the firm evolved, its positioning and digital presence no longer reflected how it actually operated.
The challenge was not visibility, but clarity. NovaSpeck needed a clearer strategic narrative and a brand expression that aligned its thinking, decision-making and execution.
ROLE & SCOPE
Co-developed the strategic positioning and led the brand and website redesign.
- Strategic positioning
- Brand identity system
- Website structure and UI
- Visual language and tone of voice
How do you rebrand a consulting firm so its identity reflects how it actually thinks and works ?
Creative Approach
A restrained identity designed to reflect how the firm thinks and works
The approach was to strip the brand back to its core and remove anything that felt generic or performative. The identity was rebuilt around clarity, structure, and restraint, mirroring how NovaSpeck actually works with clients.
Adding Solutions to the name reinforced the firm’s positioning as a strategic partner focused on outcomes, not services or rhetoric.
Results & Impact
The rebrand clarified NovaSpeck’s positioning as a strategic partner rather than a service provider. The new identity and website now reflect how the firm thinks and works, creating stronger alignment between strategy, brand, and execution.
"After the rebranding, guests no longer struggle to find the hotel. The identity made Skybreak immediately visible and easy to understand."
– Ali Al Samawi
Brand & Operational Excellence Expert - NovaSpeck Solution
